Perry Underwood

• Source: facebook10% of 459 such leads booked-9
• Zip: 8404021% of 34 such leads booked+2
• Project type: Garage23% of 1,384 such leads booked+4
• Project description: Medium (40–119)17% of 202 such leads booked-2
• Square footage: No sq ft19% of 4,966 such leads booked0

Score = 50 + the points above, held between 0 and 100. Points = (that group's historical close rate − the overall rate) × 100, capped at ±20, only where the group has 10+ decided leads.

• Square footage mentioned

  1,000 sq ft

  95% sure · from “Three car garage approximately 1000 sq ft”
• Project scope

  three car garage floor epoxy

  95% sure · from “Three car garage approximately 1000 sq ft. Garage floor epoxy”
• Property type

  residential

  90% sure · from “Three car garage”
• Latest contact outcome

  left message

Extracted from the notes, follow-ups and form text only; nothing is inferred. A correction you save wins over any future re-read.