Morgan Keller

• Source: website17% of 699 such leads booked-1
• Zip: 8400512% of 52 such leads booked-7
• Project type: Not recorded17% of 3,036 such leads booked-2
• Project description: Medium (40–119)17% of 202 such leads booked-2
• Square footage: No sq ft19% of 4,966 such leads booked0

Score = 50 + the points above, held between 0 and 100. Points = (that group's historical close rate − the overall rate) × 100, capped at ±20, only where the group has 10+ decided leads.

• Square footage mentioned

  1,600 sq ft

  98% sure · from “The full basement is 1600 sqft and Id like to do most of it.”
• Project scope

  Quartz look coating, medium brown, basement floor

  97% sure · from “I want to do a quartz look, medium brown color, in my basement.”
• Objection

  competitor

  95% sure · from “3/5/26- was calling multiple companies, went with someone else. HK”
• Property type

  residential

  90% sure · from “I want to do a quartz look, medium brown color, in my basement.”
• Latest contact outcome

  declined
• Sentiment

  neutral

  70% sure · from “was calling multiple companies, went with someone else. HK”

Extracted from the notes, follow-ups and form text only; nothing is inferred. A correction you save wins over any future re-read.