Toby Mercer

• Source: unknown9% of 773 such leads booked-9
• Zip: —no history for this value0
• Project type: Patio27% of 126 such leads booked+8
• Project description: No description19% of 4,752 such leads booked0
• Square footage: No sq ft19% of 4,966 such leads booked0

Score = 50 + the points above, held between 0 and 100. Points = (that group's historical close rate − the overall rate) × 100, capped at ±20, only where the group has 10+ decided leads.

• Square footage mentioned

  689 sq ft

  85% sure · from “689, concrete”
• Project scope

  patio concrete coating

  95% sure · from “Patio | just had it laid 3 weeks ago | 689, concrete”
• Property type

  residential

  75% sure · from “Patio | just had it laid 3 weeks ago | 689, concrete | 12:30 17th”
• Latest contact outcome

  booked

Extracted from the notes, follow-ups and form text only; nothing is inferred. A correction you save wins over any future re-read.