Three touches for one lead, timed and phrased from what preceded a booking in this account since Jan 10, 2026 (542 decided leads, 124 booked). Copy what is useful; nothing is sent from here.
| Decided | Booked | Rate | |
|---|---|---|---|
| Same day | 226 | 62 | 27% |
| Next day | 78 | 12 | 15% |
| 2–3 days | 44 | 5 | 11% |
| 4–7 days | 2 | 0 | n<10 |
411 of 692 leads have a dated first follow-up in the sheet; the rest are undated or untouched.
| Decided | Booked | Rate | |
|---|---|---|---|
| Not written (usually “scheduled estimate”) | 283 | 66 | 23% |
| Call | 82 | 22 | 27% |
| Text | 29 | 3 | 10% |
A note that only says the outcome (“scheduled estimate”) has no channel; those are mostly the leads that booked on the first touch.
| Decided | Booked | Rate | |
|---|---|---|---|
| None logged | 148 | 33 | 22% |
| 1 | 289 | 80 | 28% |
| 2 | 90 | 10 | 11% |
| 3 or more | 15 | 1 | 7% |
Touches are logged outcomes, so more touches mostly marks the harder-to-reach leads rather than saying that persistence hurts.
| Decided | Booked | Rate | |
|---|---|---|---|
| Touch, channel not written | 271 | 63 | 23% |
| No touch logged | 148 | 33 | 22% |
| Call only | 90 | 24 | 27% |
| Text only | 30 | 3 | 10% |
| Call and text | 3 | 1 | n<10 |
Source: master-sheet Follow-up 1–3 entries for leads dated on or after the engagement start; channel read from the note’s own words; decided = booked, closed, bad, or 60+ days old. Voice: the sheet logs touches (“called and lvm”, “scheduled estimate”), not the messages themselves, so drafts follow that register rather than a saved script. Details in METRICS.md → AI layer → Follow-up drafts.