Emerson Kimball

• Source: website17% of 699 such leads booked-1
• Zip: 8410326% of 42 such leads booked+8
• Project type: Not recorded17% of 3,036 such leads booked-2
• Project description: Short (under 40 chars)15% of 46 such leads booked-3
• Square footage: No sq ft19% of 4,966 such leads booked0

Score = 50 + the points above, held between 0 and 100. Points = (that group's historical close rate − the overall rate) × 100, capped at ±20, only where the group has 10+ decided leads.

• Project scope

  Pool house flooring modernization; eventual pool deck

  97% sure · from “"Pool house flooring" | really hideous, red stamped concrete, want to modernize it... eventually doing the pool deck”
• Property type

  residential

  80% sure · from “indoor pool house, sliding wall that opens up, and eventually doing the pool deck”
• Latest contact outcome

  left message
• Sentiment

  negative

  85% sure · from “really hideous, red stamped concrete, want to modernize it”

Extracted from the notes, follow-ups and form text only; nothing is inferred. A correction you save wins over any future re-read.