Lennon Archer

• Source: unknown9% of 773 such leads booked-9
• Zip: —no history for this value0
• Project type: Garage23% of 1,384 such leads booked+4
• Project description: No description19% of 4,752 such leads booked0
• Square footage: No sq ft19% of 4,966 such leads booked0

Score = 50 + the points above, held between 0 and 100. Points = (that group's historical close rate − the overall rate) × 100, capped at ±20, only where the group has 10+ decided leads.

• Project scope

  2-car garage floor coating

  90% sure · from “bare concrete | 2 car”
• Price quoted

  $5.00

  75% sure · from “told him $5”
• Objection

  price

  90% sure · from “he did not sound enthusiastic about the pricing”
• Property type

  residential

  80% sure · from “bare concrete | 2 car | called in”
• Latest contact outcome

  reached
• Sentiment

  negative

  85% sure · from “he did not sound enthusiastic about the pricing”

Extracted from the notes, follow-ups and form text only; nothing is inferred. A correction you save wins over any future re-read.